PORTFOLIO: Brand Design

Logo Design - Plancaster Heating and Air

Choosing colours that reflect 'metal' and that reproduce well on different materials for advertising was the easy decision for this design. Using a sturdy block font was important as the company vehicles need to display the new company brand. We used elements of fire (heat), earth (eco-friendly), air (cool), and wind (for ventilation) to accentuate the logo.
We also condensed the Plancaster logo for other uses as well to a 'PL' which have been used on ball caps, and on baseball jerseys.

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